Fundamentals

John Wooden is one of the greatest coaches of all-time.  His record speaks for itself with 10 NCAA Basketball Championships in 12 years while the coach of UCLA.  However, Coach Wooden has solidified his legacy by sharing his principles in many books, interviews and essays.  The underlying message in all of Coach Wooden's teaching is a mastery or focus on the fundamentals.

  

This blog, Fundamental Marketing, is being created with this inspiration.  We will explore ways to improve our knowledge and hone our skills though understanding the fundamentals of marketing.

Additionally, this blog has been started with another purpose.  During this year and into next I will be co-authoring a book about football.  I will use this blog to document the marketing efforts for the book and also hopefully gather some advice along the way.

Please comment on your thoughts or post articles that can help with the stated objectives for this blog.