Marketing Innovation

The words Marketing and Innovation are and will always be indelibly linked.  In light of the daily marketing assault on consumers it is imperative to find innovative ways to communicate your brand message.

In 7 Things Innovators Do That You Don't, the author provides tips that will keep innovation top of mind.

http://open-source-innovation.com

Building a Brand with Widgets

What is a blog named Fundamental Marketing doing talking about widgets?

Because, they have the potential to be the ultimate branding experience for consumers.

Traditional advertising mediums are great and essential. Doing them the right way still remains the most important aspect of a marketing campaign. The downside of traditional media is the limited interaction with consumers. A brand is not a logo, or a name, a brand is the feeling a customer has when engaging the brand. A brand is created through communication and a mutual relationship with consumers.

Widgets have the ability provide a truely unique brand experience. They can provide interaction through visual and audio means. They are viral and can live and grow throughout networks. A great case study of how A&E used widgets for promotion of the hit show, Parking Wars, is attached.

http://www.businessweek.com/print/technology/content/feb2008/tc20080303_000743.htm